Are You TWEET-Worthy?

“I don’t want to be left behind. In fact, I want to be here before the action starts.” Kerry Packer, Australian media magnate.

I have to admit, I resisted the urge to join the Tweeting community. I just couldn’t see how anyone could be that interested in what someone else was thinking, saying or doing. I looked at it solely in terms of me. I mean what would I put out? Sold some great green beans today…..some foam containers too! I would have people abandoning Twitter immediately. What good could this latest innovation be?

When I started looking at it from a business perspective, I started to see how Twitter can be a very dynamic tool for marketing. How so? Let’s look at it for a bit.

Twitter is voluntary. The only people receiving your Twitter updates are receiving them because they want to. (Hint: an interested target audience) Therefore, Twitter is non-invasive and not unwelcomed. They are inviting you in for a visit.

Twitter is cheap. Damn near free. Imagine your ROI on that investment. You probably already have a computer. Signing up for Twitter is free. Posting something on Twitter is free. Did I mention that this is free and goes only to an interested target audience?

Twitter is easy. Type and send. You do it already – it’s called email, texting, or chatting. Even techno-dinosaurs can do it. Hmmm a free and easy to use medium that gets your name or message out in front of a relevant target audience? I can see why no one likes this tool.

Have I made a believer out of you yet? No? That is probably because you are saying “what could I possibly have to say that is worth tweeting about?” I can think of a zillion things that I think you should communicate to your most loyal and invested audiences. Todays Special. Today’s Entertainment. Today’s Deal. Today’s Soup. Today’s Featured Dessert. Today’s Featured Appetizer. Your Early Bird Special. Your Breakfast Special. Your Mission Statement. Positive Customer Comments. Testimonials. A Message From The Owner. It is limitless.

How about Tweeting about an hour before lunch what today’s sandwich of the day is? Plant the seed. The seed isn’t costing you anything. It is going to fans of your restaurant. It is a marketer’s dream tool. Why aren’t you on Twitter yet?